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July 25, 2006

Massive Drives Interactive Ads


Red Herring - According to Yankee Group, in 2005 advertisers spent $56 million placing ads in video games. That number is expected to hit $732 million by 2010. But even so, in-game advertising will remain a small fraction of the total amount spent on advertising
Source: www.redherring.com

This Week's Hot Game: 'Monster House'
Seattle Post Intelligencer - A good children's movie is one that respects the audience at which it's aimed. The story isn't dumbed down for young minds. The quality doesn't slip below par. A good kids movie is one that adults enjoy, too. The same should hold for children's video
Source: seattlepi.nwsource.com

Tags: Games

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